10 MIN Express™ Self-Tanning Smoothing Mask Dark

THE FASTEST TAN YET.

The iconic Loving Tan. In 10 minutes. A breakthrough in express tanning, this professional-strength self-tanning body mask is our fastest, easiest formula yet for your most natural-looking tan, with a rinse-off time of 10 minutes.

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Loving Tan 10 MIN Express™ Self-Tanning Smoothing Body Mask delivers our fastest-ever, iconic natural-looking tan—flawless, streak-free, smoothing, and ready to rinse in just 10 minutes.

SUITED FOR

All skin tones.

APPLICATIONS PER BOTTLE

5+ applications

How to use

  • For best results, apply to clean, dry and exfoliated skin.
  • Apply moisturiser liberally to any dry areas, including your hands, wrists, elbows, feet, ankles and knees.
  • Using your Applicator Mitt and working in sections, apply the mask to your body, blending as you go. Like you would with a hair mask, a generous and even application is required to ensure a rich colour and the skin-loving benefits.
  • Wait 10 minutes or leave on longer for a darker result, and then lightly rinse off the colour guide with just water, pat skin dry.
  • You’ll see results in 6-8 hours, but your final tan will continue to develop into a deeper, natural colour for up to 24 hours.

Pro tip: Avoid using moisturiser or body oils during this 24-hour period to allow your tan to fully develop.

Overall rating: 4.4982204 / 5 from 281 reviews.

AI Generated Review Summary

This self-tanning mask offers a natural-looking tan in just 10 minutes, with many customers appreciating its impressive color and ease of use.

Summary topics

  • Tan (46%): A substantial number of customers pointed out that this tan gives a perfect natural tan in less than 30 minutes.
  • Color (42%): A substantial number of customers brought up that the color of the product is amazing and they love it.

Review topics: ["color","smell","feel","problem","packaging","results","looks","tan","skin","glow","formula","application","bottle","texture","shade","streaks","clothes","ingredients","buy","use","solution","idea","lasts","game changer","works","mousse","grail","lotion","gel","dark"].

Review highlights

  • "It is by far the quickest tan ever and it's very useful for a busy lifestyle." — Rebekah N.
  • "It gives a perfect natural tan in such a short amount of time and is so easy to use and apply!" — Maya B.
  • "Love such a beautiful chocolate tan hydrating colour" — Kate D.

Reviews

Gives a hydrating light tan

"This was much more hydrating than regular self tan, which I loved. The only downside is that it's not particularly dark. It only gave me a very light tan. It's also quite expensive for how much product there is. I will repurchase, but I'm hoping they make a darker version and perhaps increase the grams."

— Kelly R. (4/5)

"Amazing product. Quick delivery. Beautiful packaging - create outcome 10/10"

— Hannah (5/5)

Really does work

"I left it on for 10 mins, washed it off, went to bed, and woke up tanned. I’m pretty pale so it is a little orange for me in some lighting. It lasted a week before turning a little patchy."

— Rebecca A. (4/5)

Quick and easy to use

"As someone who has never self-tanned before this was super easy to use with a great result. I kept it on for 30 minutes before rinsing and while I would consider this more medium than dark it still has an amazing glow."

— Salena M. (5/5)

Great Product

"I’m so happy with the 10 MIN Express Self-Tanning Smoothing Mask Dark! It’s incredibly easy to use, applies smoothly, and gives a beautiful, natural-looking tan. I love how fast it works and how evenly it develops without looking streaky or patchy. My skin also feels really soft and smooth afterward. Overall, it’s a fantastic product and I’d definitely recommend it to anyone looking for a quick, effective self-tan…. A bit too expensive though!"

— JACQIE S. (5/5)

good colour, great application, fast fade

"i was beyond excited tot ry this tan, being an avid fake tanner of multiple decades at this point. I was brave and left it on for 45 minutes before rinsing lightly in wram water and leaving overnight. the colour was very even and smooth and my skin felt great however the colour faded very quickly and i was back to base in 4 days. I would use it again for a quick colour but I will stick with my 2 hour express one for a long lasting tan which gives me a good week of wear."

— Cathryn A. (3/5)

Total game changer for self

"Total game changer for self tan! Quick and easy if you are ok with the tan developing gradually through the day. It’s also great while on holiday as a tan top up! Love it :)"

— Renaye S. (5/5)

"Natural glow, easy to apply. Love this tan!"

— Bethany (5/5)

10 minute tan

"This would easily be 5plus stars if it were darker. Im painfully pale and it only gives me a slight glow. The smell is great, it dries fast and is a huge time saver! Im an experienced self tan girly and follow all the steps it’s just too light. If they get a darker shade i will swap my subscription back to this one."

— heather g. (3/5)

Faster don’t mean better

"Yes this tans quickly but for me it tans unevenly. It could be that I’m new to the self tanning game and this my first attempt. That being said, I’ve done it three times and still can’t seem to get an even tan. Also, it looks kind of orangey on me."

— LaVerne S. (4/5)

Q&A

FAQ

For the curious. You asked, we answered.

The 10 MIN Express Self-Tanning Smoothing Body Mask is designed to be rinsed off in just 10 minutes. Once the tinted colour guide is rinsed off, you will see visible results from 6 to 8 hours, and your colour will continue darking and developing for up to 24 hours. 

FAQ Banner of 10 MIN Express™ Self-Tanning Smoothing Mask Dark

Reviews

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