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#1 BESTSELLER. EXPRESS TECHNOLOGY.
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#1 BESTSELLER. EXPRESS TECHNOLOGY.
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ANTIOXIDANT-RICH FACE TAN
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ENHANCE, BUILD + EXTEND.
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CREATE YOUR KIT
BUILD YOURS
CREATE YOUR KIT
BUILD YOURS
CREATE YOUR KIT
BUILD YOURS
CREATE YOUR KIT
BUILD YOURS
#1 BESTSELLER. EXPRESS TECHNOLOGY.
ULTRA-HYDRATING, SKINCARE-INFUSED.
ULTRA-HYDRATING, SKINCARE-INFUSED.
PROFESSIONAL STRENGTH FORMULA
ENHANCE, BUILD + EXTEND.
ANTIOXIDANT-RICH FACE TAN
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For The Most Natural-Looking Tan
THE FASTEST TAN YET.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
PROFESSIONAL STRENGTH FORMULA
MAXIMUM RESULTS. MINIMUM TIME.
ULTRA-HYDRATING, SKINCARE-INFUSED.
ENHANCE, BUILD + EXTEND.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
DEEPEST, DARKEST RESULTS.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
PROFESSIONAL STRENGTH FORMULA
ANTIOXIDANT-RICH FACE TAN
ANTIOXIDANT-RICH FACE TAN
ENHANCE, BUILD + EXTEND.
GENTLY REMOVES UNWANTED TAN.
PROFESSIONAL STRENGTH FORMULA
ULTRA-HYDRATING, SKINCARE-INFUSED.
FLAWLESS APPLICATION EVERY TIME.
NATURAL-LOOKING FRECKLES.
FLAWLESS APPLICATION EVERY TIME.
ULTRA-HYDRATING, SKINCARE-INFUSED.
FLAWLESS APPLICATION EVERY TIME.
CREATE YOUR KIT
BUILD YOURS
CREATE YOUR KIT
BUILD YOURS
CREATE YOUR KIT
BUILD YOURS
CREATE YOUR KIT
BUILD YOURSThe Journal
Exclusive tanning tips + tricks straight from the tanning experts.
The Science Behind Self-Tan
Self-tan might seem like magic, but in truth, it’s science. At Loving Tan, we combine premium active ingredients with years of expertise to create products that deliver your most natural-looking tan, every time. Here’s what really happens when you tan.
Passport. Tan. Done. | Your Pre-Flight Self-Tanning Ritual
Learn how to self-tan before a flight with Loving Tan's pre-travel tanning routine. TSA-approved self-tanners, step-by-step guidance, and expert tips for arriving bronzed.
Cocktails, Canapés + The Perfect Tan: Loving Tan x Miami Swim Week
Loving Tan spotted at Miami Swim Week. This year, Loving Tan was there, and bronzed was the only dress code that mattered.
The Only Bridal Self-Tanning Timeline You Need
A flawless, streak-free wedding day glow doesn't happen by accident. Follow this 3-day self-tanning routine to walk down the aisle radiantly bronzed — and utterly confident.
Runway Ready. Loving Tan Bronzed.
Bethenny Frankel and Remi Bader Walked the Sports Illustrated Swimsuit Runway in Loving Tan. They didn’t just attend Miami Swim Week. They owned it.
The Everything Shower | Your Tanning Prep Guide
More than a trend, it’s a complete skin reset. And when it comes to self-tanning, it’s the difference between an average result and a flawless, even glow.
Loving Tan x Camp Poosh: Desert Tanning, Elevated
This year at Camp Poosh, Kourtney Kardashian Barker’s elevated desert experience, that look started with skin. Effortless, even, and impossibly radiant—the kind of glow that doesn’t ask for attention, but gets it anyway.
Expert Tips for Self-Tanning Hands + Feet
Nothing ruins a flawless, bronzed glow faster than patchy hands or uneven feet. Don’t worry — we’ve all been there. Over the years, our tanning experts have perfected a foolproof routine to help you achieve seamless, natural-looking results on even the trickiest areas.
10 MIN Taxi | Spotted at New York Fashion Week
We stopped 12 NYC locals to talk fashion week survival tips, beauty shortcuts, and one simple question: what’s the one beauty step you wish worked faster?
The Science Behind Self-Tan
Self-tan might seem like magic, but in truth, it’s science. At Loving Tan, we combine premium active ingredients with years of expertise to create products that deliver your most natural-looking tan, every time. Here’s what really happens when you tan.
Sydney Sweeney Approved: Achieve Her Effortless Red Carpet Tan with Loving Tan
Sydney Sweeney lit up the Vanity Fair Oscar Party with a breathtaking, sun-kissed glow, and now you can too!
Home for the Holidays: Your Ultimate Tanning Packing List
What tanning products should you pack for the holidays (and why you’ll love them)
Gifts for Every Type of Tan Lover: Your Ultimate Holiday Gift Guide
Gifts that are so great that you’ll want to treat yourself, too!
Loving Tan Team Tanning Tips: Secrets from the Experts
Discover the secret to a perfect tan straight from the self-tanning experts.
Self-Tan vs Sun Tan: How It Actually Works on Your Skin
Self-tan can look like magic. It isn't — it's chemistry. We asked Dr Natasha Cook MBBS (Hons) FACD, a board-certified specialist dermatologist, to answer the questions we hear most from the Loving Tan community.
