Your cart

Free express shipping on Australian orders over ${ shipping_limit | money }

Congratulations. You qualify for free express shipping!

${ item.product_title }

${ item.original_price | money } ${ ((100+parseFloat(item.properties.percentage))/100)*item.original_price | money }

${ item.original_price | money } ${ item.original_price + parseFloat(item.properties.fixed_amount*100/total_qty) >= 0 ? item.original_price + parseFloat(item.properties.fixed_amount*100/total_qty) : 'FREE' | money }

${ item.original_price | money } ${ item.original_price + parseFloat(item.properties.fixed_amount*100) >= 0 ? item.original_price + parseFloat(item.properties.fixed_amount*100) : 'FREE' | money }

${ item.original_price | money } FREE

FREE

${ item.final_price | money }

${ upsell.title | title }

${ upsell.tags | tag }

${ upsell.compare_at_price | money }

${ upsell.price | money }

FREE

Your cart is empty.

Shop Now
${ error }
${ discount.discount_code }

SUBTOTAL

${ total_price_pre_dc | money }

${ total_price_post_dc | money }

FREE

or ${ split_payment } interest-free payments of ${ total_price_post_dc/split_payment | money } with

Afterpay
Purest Face Tanning Serum Dark Purest Face Tanning Serum Dark Purest Face Tanning Serum Dark Purest Face Tanning Serum Dark Purest Face Tanning Serum Dark Purest Face Tanning Serum Dark Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark

Purest face tanning serum

Dark 30ml

Made from 97% Certified Organic & Naturally Derived Ingredients.

$32.95

Select shade:

- +
Created specifically for your face and décolletage, the Purest Face Tanning Serum is formulated with 97% certified organic and naturally derived ingredients to provide you with a flawless, natural-looking tan.

Infused with Chamomile, Cocoa and Elderflower extracts, this luxuriously lightweight formula enhances your complexion while your tan develops. The natural colour guide makes for the perfect application each time.

SUITED FOR

Medium to dark skin tones.

APPROVED

Dermatologically tested. Made from 97% organic and naturally derived ingredients.

APPLICATIONS PER TUBE

5+ applications

- +
- +

Key Ingredients

Aloe Vera Leaf Juice:

Aloe Vera Leaf Juice:

A soothing, vitamin-rich base to nourish and hydrate skin.

Cocoa Extract:

Cocoa Extract:

Vitamin-rich antioxidant flavonoid for neutralising oxidative stress in the skin and promoting skin radiance.

Chamomile Flower Extract:

Chamomile Flower Extract:

A botanical extract containing tryptophan amino acid and polyphenol antioxidants to help combat oxidative stress, brighten and soothe skin.

Elderflower Extract:

Elderflower Extract:

A botanical extract containing tryptophan amino acid and polyphenol antioxidants to help combat oxidative stress and soothe skin.

How to use

How to use

  1. Shake well before use. Apply moisturiser liberally to your hands and feet, paying particular attention to your ankles and wrists.

  2. Pump your Purest Tanning Mousse onto your Loving Tan Applicator Mitt. Using circular motions, apply mousse directly to your body, blending as you go to ensure even coverage. Allow 60 seconds before dressing.

  3. Using your Purest Face Tanning Serum, spread the serum evenly with fingertips over face and neck. Blend lightly into the hairline, avoiding eyes. Ensure to wash your hands, fingers, and nails immediately after application with warm soapy water.

  4. Avoid perspiration and water for six to eight hours while your tan develops.

  5. After six to eight hours, rinse the tinted colour guide off in the shower. Your tan will continue to darken and develop for up to 24 hours, revealing a gorgeous, natural-looking tan.

  6. For an enhanced result, apply the Purest Tanning Lotion to your body in smoothing movements with your Loving Tan Applicator Mitt 24 hours after rinsing off your mousse. Apply the lotion sparingly to dry areas such as feet, ankles, knees, hands and elbows. Your tan will continue to darken and develop for up to 24 hours.

Application tip: For best results, apply to clean, dry and exfoliated skin.
Dermatologically Tested

Dermatologically Tested

Proudly Australian Made

Proudly Australian Made

Cruelty Free

Cruelty Free

Vegan Friendly

Vegan Friendly

Dermatologically Tested

Dermatologically Tested

Proudly Australian Made

Proudly Australian Made

Cruelty Free

Cruelty Free

Vegan Friendly

Vegan Friendly

Dermatologically Tested

Dermatologically Tested

Proudly Australian Made

Proudly Australian Made

Cruelty Free

Cruelty Free

Vegan Friendly

Vegan Friendly

Dermatologically Tested

Dermatologically Tested

Proudly Australian Made

Proudly Australian Made

Cruelty Free

Cruelty Free

Vegan Friendly

Vegan Friendly

The results speak for themselves

Made with 97% certified organic and naturally derived ingredients, our high-performance formula nourishes your skin while a deep and natural-looking tan develops.

The results speak for themselves
The results speak for themselves
The results speak for themselves

Our community's tick of approval

Your natural-looking, deep tan powered by the purest ingredients so you always look and feel your best in your skin.

Our community's tick of approval
Our community's tick of approval
Our community's tick of approval

Real Results

We love seeing your real results. Hashtag #lovingtan for your chance to be featured.

Reviews

${ (reviewAggregate.ratingAndReviewValuesTotal / reviewAggregate.ratingAndReviewCount).toFixed(2) }

Based on ${ reviewAggregate.ratingAndReviewCount } ${ reviewAggregate.ratingAndReviewCount > 1 ? 'reviews' : 'review' }

${ (reviewAggregate.ratingAndReviewCount / reviewAggregate.recommendationCount)*100 >= 100 ? 100 : (reviewAggregate.ratingAndReviewCount / reviewAggregate.recommendationCount)*100 }% of reviewers would recommend
this product to a friend

${ category.title }
${ category.minLabel }
${ category.maxLabel }
${ review.reviewer.displayName.split("")[0] }

${ review.reviewer.displayName.substring(0, 15) + '...' }

${ review.reviewer.displayName }

Review left on ${ new Date(review.dateCreated).toLocaleString().split(',')[0] }

${ att.title }

${ att.value[0] }

${ att.value.countryName }

Do you recommend?

${ review.isRecommended ? 'Yes, I recommend this product' : 'No, I do not recommend this product' }

${ review.title }

${ review.body }

Verified Loving Tan customer Verified buyer from an affiliated third party website

Frequently asked questions

- +

We know that both performance and clean ingredients matter. We are obsessed with high-quality, premium ingredients and are excited to have taken our knowledge from 13 years of creating the world's leading premium performance driven self-tan to release our newest Purest Collection.

This collection is proudly made from 97% certified organic and naturally derived ingredients. All products are formulated with professional strength levels of active ingredients to ensure you achieve deep and natural-looking results after just one application. Experience results powered by the purest ingredients.

Discover more

Purest Face Tanning Serum Dark

Purest face tanning serum

Dark 30ml

5.0